# resources

step-by-step checklist covering title, tags, photos, pricing, and shipping before you hit publish.

calculate real cost of goods, platform fees, and minimum margin before setting a price.

structured CSV to track up to 10 competitors — price, photos, reviews, keywords, and gaps.

12-month calendar with 40+ shopping events, sale windows, and etsy seasonal trends by month.

photo specs, lighting tips, and composition rules for etsy, gumroad, and creative market listings.

monthly review covering branding, listing quality, SEO health, and conversion rate signals.

CSV to track 30+ keywords — search volume tier, current rank, listing assigned, monthly movement.

20-point checklist to optimize title, tags, attributes, and description for etsy search ranking.

12 proven title structures with keyword placement rules and character count guidance for each.

structured worksheet to reverse-engineer top competitors: pricing, photos, keywords, and gaps.

8 fill-in-the-blank frameworks: problem-solution, feature-benefit, story-driven, and more.

25 call-to-action formulas for product pages, shop announcements, and social media bios.

blank template to document your brand colors, fonts, tone of voice, and visual rules.

30 curated 5-color palettes by mood: minimal, warm, earthy, bold, coastal, and more.

track 15 key ecommerce metrics monthly: views, CVR, average order value, ROAS, and more.

month-by-month P&L covering revenue, COGS, platform fees, ad spend, and net margin.

3 months of sample ecommerce order data with revenue, COGS, fees, and ad spend.

50+ post ideas across product, educational, behind-the-scenes, engagement, and social proof types.

4-week pin schedule, board management tracker, and pinterest best-practice reference sheet.

4-week cross-platform posting template — instagram, pinterest, tiktok, and facebook.

4-week instagram grid with post type, hook, hashtag sets, and performance tracking columns.

6 ready-to-use emails: order confirmation, shipping notice, review request, discount, win-back.

8 caption frameworks for product launches, social proof, behind-the-scenes, and engagement posts.

animated liquid snippet showing how close the cart is to free shipping. no app required.

shows low-stock urgency on product pages when inventory drops below a configurable threshold.

configurable product labels — new, sale, bestseller, or custom tag-driven — for product cards.

concise impex cheatsheet: directives, column modifiers, catalog version macro, and common pitfalls.

flexiblesearch syntax guide: type notation, joins, localized fields, enums, subqueries, pitfalls.